Each week on “Digital Champions,” their host talks to media experts across the country. This week I had the pleasure of being interviewed for the Marketing Champions segment on Daily Ad Brief , where we talked about what trends are coming for marketing in the next 2 years.
Hint: I think it’s more authenticity and personality. Some other quick takeaways:
What's the biggest change you see in marketing in the next 2 years?
The importance of authenticity and how to do it, well authentically
What makes your company unique?
I created the concept of Personality Brand. Rather than a personal brand, this is about only highlighting the parts of you that you want to share with your audience.
It’s a quick chat but packed with info.