New Year, More You...In 2 (Weeks)! #8




It's Day 8!

(missed Day 7? You can find it here.)


Love what you do and you'll never work a day in your life. Puh-lease. That's such a load of horse-shit. I love what I do and I work my butt off every day. And who says you have to love what you do, anyway? Moreover, who says if you do what you love that you'll make money from it, or should make money from it? Why does everything have to be about money? Can't we just do things for the sheer pleasure and enjoyment of them?


What do you do outside of work?

Whenever I run a workshop, training or give a presentation, I always ask the audience to tell me what they love to do when they're not working. As you can imagine the list runs the gamut, from different forms of exercise, cooking, baking, knitting, bird-watching, reading, racing cars, hiking, crafting, you get the picture. But what's always amazing about hearing these isn't what the activities are, it's how animated people get when they talk about them. WE love to share what we enjoy doing with other people. There's an immense pride in wanting to tell people our hobbies and passions. But why? It's because we're looking to connect. We love this thing so much and we want to meet others who also love it. That shared passion creates an instant connection. We can immediately start talking to someone and develop a relationship over something we both love. It's easy. It's exciting. And most importantly, it allows us to be ourselves! No walls. No pretense. Just us and the thing that lights us up from the inside. (How many of you can say that about your job?)


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Create that connection

I often use this comparison with our bios to online dating. For those of you blessed to have ever gotten to experience this human experiment gone wrong, you'll know that creating that initial outreach is the hardest part. But, when someone's profile has a lot about their hobbies, where they're from, what they do, etc. it's so much easier because you instantly have a connection point. You immediately know that they're interested in these things and if you are too, you can talk about that.


Now, someone whose profile has only the basics is making it hard for you to connect and probably gets a lot more swipe lefts. Because you don't know anything about them so how can you start a real conversation outside of "hey, how's your day?"


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And while dating profiles and professional bios aren't the same, the point is the same. BOTH are looking to make a connection with someone, to convey something about you. Whether you want to connect with an employer, client or customer, your bio is there to start the conversation. And you want to make it easy for people to do that. And what's easier than telling them about something you love?


Professional and personality aren't mutally exclusive

I've said this before and I'll say it again (see above). There's room in your bio or anywhere for you to include something of yourself. If you look back at any of the examples in the wild I gave you on Day 4, you'll see that each and every one of them included a reference to a hobby or passion that that person has. You can also check out mine if you haven't already (under Bonus Content).


The reason for this to make it easier for people to start the conversation. Yes, they're coming to you in a professional setting, for a professional role, but they still want to get to know you. They NEED to get to know you. That's what establishes trust. That's what starts a relationship.


Think about why you're all here reading these emails. Maybe it's to get some free advice and tips, but more likely it's because you think I'm funny, or something I wrote resonated with you. I gave you something to connect to. You felt like you wanted to get to know me, or perhaps you already know me based on my writing. THAT. IS. THE. POINT. That's what we're trying to do in all our materials and communications.


Share what you love

For challenge #8, you're going to share something you love in your bio. Or more than one thing.


It can be a hobby, a passion, maybe a style choice (you always wear black, love to put on a red lip), a quote or line from a film you quote too often, you get the picture. But you have to share something you love doing outside of work.


Make it easy for someone to get to know a little bit about you and more importantly, start that conversation. And see you as a human being, not a job title, or a service provider. A person.


That's it.

Easy peasy.

See you tomorrow.


And if you already have a hobby or passion in your bio...

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