I help individuals and organizations write and develop a Genuine Personality Brand, creating content that sounds like you by giving you the space to be yourself in your messaging.

You are your brand.

Do you feel reluctant to let your personality shine in business?

Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers.

Surprise! It’s actually the opposite.

Go All in On Your Brand

Whether you’re a solopreneur, a small business or a brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection. So what are you waiting for? Give your audience more of you.

Who Needs a Personality Brand? Everyone!

And here’s a quick example of personality on display

Individuals / Small Businesses
Bigger Brands and Organizations


A newsletter so good, you’ll wish it came more often.

(But you’ll have to settle for twice a month.)

PLUS, get my About Me Mad Libs! It’s fun, it’s free and it will help you put more personality into your About section — guaranteed.

“Danielle’s Mad Libs exercise is brilliant and it helped me to convey a personality that feels authentic and true to who I am in real life.”

- Judy Schoenberg, EvolveMe, LLC

“Danielle, you’re really funny and smart (oh, go on!), but I’m not that outgoing. I’m more reserved and my industry is conservative.” No worries! In fact, that’s great. 


Developing a Genuine Personality Brand has nothing to do with being outgoing and everything to do with finding what piece of you we can bring into your message. I want you to feel comfortable with what you share — or don’t — and we’ll find that happy medium together. (like I did for this client)

Rest assured, while our phone conversations might be fun and relaxed and I often use language that’s NSFW, your personal comfort and brand integrity is everything.

Okay I know what you're thinking...

While I might help you be more progressive with your voice, I would never compromise you, your brand message or values.

Let's get personal.

I’ve been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver and a badass. Four of these are accurate. Eh, who am I kidding, they’re all accurate.


And while I can’t pull a rabbit out of my hat, I can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: I’m available for office party tricks and accept payment in bottles of Bordeaux.)

Just a few clients I've helped amp up their personality
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Featured Client: eBay Woos Brick and Mortar

I collaborated with Ingenuity Design to write several videos for eBay in order to help brick and mortar stores start selling online in light of Covid. This series was specifically tailored to people who'd never sold online before and helped them get up and running on eBay and learn how to take full advantage of the platform to be successful. 

“Danielle burrows into the soul of your business and makes you sound better.”

- Nancy Ruzow, Principal, Ruzow Graphics

But Wait, There's More!

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More Than Words Copywriting & Branding | Danielle Z Hughes

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