Do you feel reluctant to let your personality shine in business?
Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers.
Surprise! It’s actually the opposite.
Go All in On Your Brand
Whether you’re a solopreneur, a small business or a brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection. So what are you waiting for? Give your audience more of you.
RAISING THE BAR
A newsletter so good, you’ll wish it came more often.
(But you’ll have to settle for twice a month.)
PLUS, get my About Me Mad Libs! It’s fun, it’s free and it will help you put more personality into your About section — guaranteed.
“Danielle’s Mad Libs exercise is brilliant and it helped me to convey a personality that feels authentic and true to who I am in real life.”
- Judy Schoenberg, EvolveMe, LLC
“Danielle, you’re really funny and smart (oh, go on!), but I’m not that outgoing. I’m more reserved and my industry is conservative.” No worries! In fact, that’s great.
Developing a Genuine Personality Brand has nothing to do with being outgoing and everything to do with finding what piece of you we can bring into your message. I want you to feel comfortable with what you share — or don’t — and we’ll find that happy medium together. (like I did for this client)
Rest assured, while our phone conversations might be fun and relaxed and I often use language that’s NSFW, your personal comfort and brand integrity is everything.
Okay I know what you're thinking...


Let's get personal.
I’ve been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver and a badass. Four of these are accurate. Eh, who am I kidding, they’re all accurate.
And while I can’t pull a rabbit out of my hat, I can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: I’m available for office party tricks and accept payment in bottles of Bordeaux.)
“Danielle burrows into the soul of your business and makes you sound better.”
- Nancy Ruzow, Principal, Ruzow Graphics