I help individuals and organizations to develop their Genuine Personality Brand.
What's that you ask? It means you get to own and embody your message, feel comfortable expressing it and convey what makes you different from your competition. Pretty badass, right?
Are you ready to attract the right audience and repel the wrong one?
Do you feel reluctant to let your personality shine in business?
Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients, customers, and even employers.
Surprise! It’s actually the opposite.
Who needs a Personality Brand? Everyone!
And here’s a quick example of personality on display
Individuals / Small Businesses / Employees
Whether you’re a solopreneur, a good corporate citizen or transitioning in your career, your differentiator is you. Let me help you polish that personality to a gleaming shine, attracting the right audience for your endeavors.
Individuals / Small Businesses
Bigger Brands and Organizations
The best way to beat your competition? Connect with a passionate and dedicated audience. With a clear Personality Brand, your audience will appreciate you for your authenticity, driving deeper and more lasting connections and leaving your competition in the milquetoast dust.
Bigger Brands and Organizations
RAISING THE BAR
A newsletter so good, you’ll wish it came more often.
(But you’ll have to settle for twice a month.)
PLUS, you'll also get access to my free download, the best OOO email messages, giving you a leg up on getting your content read (and with personality, of course).
"I had redoing my LinkedIn on my to-do list for years! I knew I was getting less engagement because of my stale bio. Danielle kept me on track, nudged gently and then less so, and helped me articulate a much more interesting bio that’s a better representation of who I am and what I do."
- Marti Fischer, Principal, Marti Fischer Group
“Danielle, you’re really funny and smart (oh, go on!), but I’m not that outgoing. I’m more reserved and my industry is conservative.” No worries! In fact, that’s great.
Developing a Genuine Personality Brand has nothing to do with being outgoing and everything to do with finding what piece of you we can bring into your message. I want you to feel comfortable with what you share — or don’t — and we’ll find that happy medium together. (like I did for this client)
Rest assured, while our phone conversations might be fun and relaxed and I often use language that’s NSFW, your personal comfort and brand integrity is everything.
Okay I know what you're thinking...
While I might help you be more progressive with your voice, I would never compromise you, your brand message or values.
Let's get personal.
I’ve been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver and a badass. Four of these are accurate. Eh, who am I kidding, they’re all accurate.
And while I can’t pull a rabbit out of my hat, I can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: I’m available for office party tricks and accept payment in bottles of Bordeaux.)
Just a few clients I've helped amp up their personality
Featured Client: EQPD
Founded in 2020 at Grand Valley State University’s NextEd Co-Lab, K-12 Connect was a response to teaching loss associated with the pandemic. Working hard to provide free tutoring for K-12 students, they quickly grew to a team of 350 volunteer tutors and realized they could do so much more.
Working with MTW and UX Designer Tricia Okin, K-12 Connect became EQPD and got a much-needed brand and website refresh that reflects the vibrancy they bring to their students, schools and communities. From the name and positioning to all content and design, the result is a site that welcomes everyone and is built to grow. Because EQPD isn’t done yet!
Check out eqpdlearning.org
“Danielle burrows into the soul of your business and makes you sound better.”
- Nancy Ruzow, Principal, Ruzow Graphics
