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I've been called a wordsmith, a magician,
a copywriter extraordinaire, a lifesaver and a badass.

Four of those are accurate. Eh, who am I kidding,
they're all accurate.

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Let's Get Started

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I help individuals and institutions to develop their Genuine Personality Brand. This allows you to own and embody your message, feel comfortable expressing it and convey what makes you different from your competition so you can attract the right audience and repel the wrong one.

 

And while I can’t pull a rabbit out of my hat, I can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible.

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(Note: I’m available for office party tricks and accept payment in bottles of Bordeaux.)

"Danielle is a wordsmithing genius in real life. She's easy to work with, full of amazing ideas, and really takes the time to get to know you and your brand. The result is more than I could have asked for."

- Krista Rizzo, Reinvention Expert

Global Brand Expertise

I've strategized and written content for some companies you might be familiar with including:

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Don't Forget the Little People

I’ve also worked with oodles of solopreneurs and small biz owners helping them with their own Personality Brand:

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Hazel Armstrong
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Bonus Content

I grew up on Long Island (but ditched the accent — you’re welcome!), graduated with a BFA in Graphic Communications and Advertising Design from Washington University in St. Louis and now reside in Forest Hills, NY (Queens in the house!). I'm a devoted Mom to a college sophomore, an avid CrossFitter and binge listen to podcasts (send me your recommendations), collect and consume fine wine (send me your wine) and plan to move to Italy in the next decade (send me your eligible Italian men). Ciao!

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"Danielle is super-talented at giving the unique personality of your brand a relatable voice. She has an excellent eye for knowing what words work, cutting through the jargon and highlighting the special parts of you and your service that make you the ideal solution for your clients."

- Mich Bondesio,  Founder, Creating Cadence

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