For many businesses, marketing is a necessary evil...where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way! Inspired by the phrase, "more perfect Union" in the Constitution, the More Perfect Marketing podcast explores the idea of making incremental improvements in marketing.
I joined host, David Baer to talk about what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place...no matter what marketing tactics they're using. (hint: it's your Personality Brand)
Give it a listen and let me know what you think.