One of the most important reasons to build your Personality Brand is to foster relationships — professionally and personally. Without relationships you have no clients, no referrals, and no business. Relationships are the core component to any successful career. Whether you have your own business or work inside one, the people who you connect with are the people who will eventually help you ascend or descend. Choose wisely. In this chat with Janice Porter for her Relationships Rule Podcast, we get into the importance of relationships and how having a clear personality brand can help you ensure you make the right ones.