I help individuals and organizations to develop their Genuine Personality Brand.

What's that you ask? It means you get to own and embody your message, feel comfortable expressing it and convey what makes you different from your competition. Pretty badass, right? 

Are you ready to attract the right clients and repel the wrong ones?

Do you feel reluctant to let your personality shine in business?

Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers.

Surprise! It’s actually the opposite.

Go All in On Your Brand

Whether you’re a solopreneur, a small business or a brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection. So what are you waiting for? Give your audience more of you.

More Than Words Testimonial
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Who Needs a Personality Brand? Everyone!

And here’s a quick example of personality on display

Individuals / Small Businesses

Whether you’re a solopreneur, a good corporate citizen or transitioning in your career, your differentiator is you. Let me help you polish that personality to a gleaming shine, attracting the right audience for your endeavors.

Individuals / Small Businesses

Bigger Brands and Organizations

The best way to beat your competition? Connect with a passionate and dedicated audience. With a clear Personality Brand, your audience will appreciate you for your authenticity, driving deeper and more lasting connections and leaving your competition in the milquetoast dust.

Bigger Brands and Organizations


A newsletter so good, you’ll wish it came more often.

(But you’ll have to settle for twice a month.)

PLUS, you'll also get access to the best out of office emails you've ever seen and learn how to create your own (because everywhere is an opportunity to showcase your personality). 

Woo-hoo! Personality is on the way!

“Danielle’s Mad Libs exercise is brilliant and it helped me to convey a personality that feels authentic and true to who I am in real life.”

- Judy Schoenberg, EvolveMe, LLC

“Danielle, you’re really funny and smart (oh, go on!), but I’m not that outgoing. I’m more reserved and my industry is conservative.” No worries! In fact, that’s great. 


Developing a Genuine Personality Brand has nothing to do with being outgoing and everything to do with finding what piece of you we can bring into your message. I want you to feel comfortable with what you share — or don’t — and we’ll find that happy medium together. (like I did for this client)

Rest assured, while our phone conversations might be fun and relaxed and I often use language that’s NSFW, your personal comfort and brand integrity is everything.

Okay I know what you're thinking...


While I might help you be more progressive with your voice, I would never compromise you, your brand message or values.


Let's get personal.

I’ve been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver and a badass. Four of these are accurate. Eh, who am I kidding, they’re all accurate.


And while I can’t pull a rabbit out of my hat, I can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: I’m available for office party tricks and accept payment in bottles of Bordeaux.)

Just a few clients I've helped amp up their personality

Featured Client: Krista Rizzo

What happens when a reinvention expert needs to reinvent herself? When she initially created her website, Krista Rizzo was an author and a coach. Since then she’s evolved to become a sought after corporate speaker and a professional permission granter. She needed copy that brought her whole self to the page, reflecting not only what she does, but who she is and who she serves. Wish granted. (slide through to reveal the before and after)

“Danielle burrows into the soul of your business and makes you sound better.”

- Nancy Ruzow, Principal, Ruzow Graphics