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Have you seen my chin hair?

Why nobody is paying as much attention to you as you think


If you’re not at all interested in the woes of aging and random hairs that grow where they shouldn’t, read on anyway because I promise I have a point. Also feel free to scroll to the bottom for two cool products and offers from two amazing humans I happen to know and love.


Nobody asked for this


Most of us can remember the day we spotted our first grey hair. The most unwelcome of sights. At first you’re convinced it’s just the light or the sun hitting your head the wrong way. And then you realize that no, it’s really a grey hair. For me this was devastating. Surely I was too young to start to go grey.


But today I know a lot of friends who welcome it. Oh, how far we’ve come!


However, I’ll take a grey hair any day over a hair somewhere on my body that just shows up — uninvited. Sadly, mine is a neck hair. I say chin, but really it’s neck. Or chin-neck.


When it first showed up I was horrified. Horrified.


Because of course I saw it fully grown! Same as the grey hair. It catches the light and you think surely that’s not what I think it is. But then you realize that yes, it’s exactly what you think it is. Long, wiry and sticking out. Not just the initial growth. Because that would be too easy. But fully grown. As if I woke up and it was just there.


I couldn’t grab tweezers fast enough.


This is also why many women I know keep tweezers in their cars. Because the light is great and that’s when you tend to see those dreaded hairs. If you need proof that God isn’t a woman I think this closes the case, because why would she do that to us!?


Spinach in your teeth


The light in my bathroom isn’t great. I mean it’s good enough to apply makeup, but I don’t always see everything perfectly. So now when I get the dreaded chin hair I often don’t see it until it’s too late. In other words, by this time OTHER people in my life should see it and say something. And yet, no one does. Like having spinach in my teeth, I wonder:


Do they see it and not say anything?


Or do they truly not see it either?


Are we all either slowly going blind or just so preoccupied that we don’t pay attention to random hairs on our friend’s faces?


Or are we just not looking at all because, why would we?


Most people are only critical of themselves.


We tend to give so much grace to our friends and loved ones about everything, but we’re so critical and hard on ourselves.


And we notice everything! A wrinkle, a hair, a stretch mark, a new mole, you name it. We wake up and — viola! — a new edition to our body.


No one is paying attention


This translates to being online. So often people feel like they’re screaming into the void on social media. That they spend all this time crafting content and it’s as if they wrote nothing. It’s as if they see the chin hair but no one else does!


In other words, no one is really paying attention.


And not to dissuade you from posting because people will eventually notice, but we’re way more concerned with ourselves than anyone else will ever be.


No one is being critical. No one is dissecting your content. And yet you’re likely obsessing about it. Making sure it’s perfect. And then getting frustrated when “no one” notices.


I recently read that the people who buy your services aren’t the ones engaging with your content. But they’re reading it. You just don’t know that because they never comment.


They never like it. But they see it. They’re lurking in the background and paying attention. And when the time is right, they reach out.


It just takes them longer to see it because they aren’t on top of you. They aren’t being critical. They’re concerned with themselves. And when they finally notice you (like the chin hair), it’s already obvious!


This is why spending time crafting your message and building your business or career is worth it. Because all that work is what finally gets people to notice.


All that work is what finally led them to pay attention and say something. It doesn’t happen overnight, but it does happen. You just have to start.


Da Claw for Da Super Fans



Let’s be clear, I’m not a Chicago sports fan. And this week is all about the NY Knicks! However, one of my closest former work friends (from our days at ABC Television), who I’ve known for almost 3 decades now, just launched an amazing new business and it’s for all the sports fans.


A die-hard Cubs and Bears fan, Grant lamented the pathetic foam finger and lack of any cool prop for his teams. I mean, why hasn’t someone updated the foam finger in like 60 years? Well, he did. And it’s amazing!


Introducing, Da Claw! This moldable and movable soft foam hand is the coolest accessory for any sports fan. Starting out with the Chicago market (but plans to roll out across the country and the world!), Da Claw is going to take the country by storm.



I promise you that Da Claw is going to be everywhere and you can be one of the first to own one. PLUS, this weekend only Da Claw is $20 off. Don’t delay. Grab your Da Claw today!



Make a wish to return to Rome



At some point all these friends who keep making things will make me feel quite inferior, but for now I’m just proud! My fantastic friend Linda Secondari has painstakingly reissued her father’s book which is the reason that millions of people now toss coins into the Trevi Fountain.


Yes, her father did that.


Through his book and subsequent film, John Secondari made us all wish we could return to Rome.


And now his daughter has proudly reissued his book with a new cover and new forward. I’m a proud owner of this book and now you can be too. Purchase your copy today!



What is the "chin hair effect" in marketing and visibility?

The chin hair effect is the idea that you're noticing every tiny detail about yourself while everyone else is busy worrying about their own stuff. Whether it's a post, a newsletter, a LinkedIn update, or your latest business idea, you're probably scrutinizing it far more than anyone else. Meanwhile, the people you want to reach are slowly noticing you over time, often long before they ever engage.


How is consistent visibility different from chasing engagement?

Chasing engagement is obsessing over likes, comments, shares, and whether anyone seems to be paying attention. Consistent visibility is showing up anyway. One focuses on immediate validation. The other focuses on building trust over time. The funny thing? Many of the people who eventually hire you, refer you, or buy from you are the same people who never clicked "like" on a single thing.


Who is this approach for?

This approach is for business owners, freelancers, professionals, creators, and anyone who feels like they're posting into the void. If you've ever spent 45 minutes writing a thoughtful post only to get three likes and a comment from your mom, congratulations. This one's for you.


What results can I expect from showing up consistently?

You may not become internet famous overnight. Sorry. What you can expect is increased visibility, stronger trust, more familiarity with your audience, and a greater chance that people think of you when they're finally ready to buy, hire, refer, or reach out. The results often happen quietly before they become obvious.


Why does consistent visibility work?

Because people rarely make decisions the first time they see you. Trust takes repetition. Familiarity takes time. Most people are paying attention in the background long before they raise their hand. Every piece of content, conversation, and interaction helps build recognition. Then one day, seemingly out of nowhere, someone reaches out. It feels sudden to you. To them, they've been watching for months.

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