The answers aren't blowing in the wind
- Danielle Hughes
- 3 days ago
- 3 min read
Why your LinkedIn bio isn’t sticking (and how to fix it without the buzzword leaf blower)
Please explain the leaf blower to me
There’s a member at my gym who helps out the owners with cleaning, maintenance etc. Most mornings he’s out on the street with a leaf blower. Just blowing the leaves around. Not bagging them, mind you. Just moving them from one place to another.
I have so many questions about the leaf blower as a tool.
Leaves, being nature, will biodegrade on their own. They don’t harm anything. And the wind, or nature’s leaf blower, will also just blow them around.
So when did it become a thing we needed to do to blow the leaves from our property, to the street or someone else’s? What’s the point?
Moving from one place to another
I’m all for optimization and efficiency. Believe me, I love when something makes my life quicker or a chore easier. So I understand the appeal in theory. But it’s the result that’s missing for me. What are you actually doing and what are you actually getting?
If you blow them, they will blow back. Or more will fall. So what exactly is the plan here? What’s the strategy?
It feels the same with so many people’s LinkedIn bios. Like you’re just moving things from place to place but not doing anything that sticks.
Rooted in authenticity
Everyone’s busy “blowing around” words — strategic, passionate, innovative — hoping they’ll land somewhere impressive. But nothing settles. Nothing roots.
Because just like leaves, your words need meaning to stay put. If all you’re doing is rearranging them to sound like everyone else, you’re not creating clarity. You’re creating noise. (and those leaf blowers are NOISY!)
A good bio doesn’t move air. It plants something.
Something that grows, that’s uniquely yours, that you can point to and say, “That’s me.”
Because at the end of the day, your LinkedIn bio isn’t supposed to be a pile of words you keep rearranging. It’s supposed to say something.
About who you are, what you care about, and why anyone should care back.
If your bio sounds like everyone else’s — or worse, like you wrote it while wielding a metaphorical leaf blower — it might be time to root it in something real: you.
Let’s make your bio stick, not scatter.
If you’re ready for a LinkedIn bio that’s grounded in who you are, not just what you do, I can help.
How do you find community as an adult, as a business owner, as a professional? Where are the people who understand what it’s like to be in your shoes and can support and encourage you at every turn? Who will hold you accountable, in the most loving way, but also convince you that you can do hard things?
If you’re looking for a safe space to grow your business, get support, level up and so much more, the Creatives Roundtable would love to have you. I’ll be coaching a new group in January and you’ll get access to expert sessions, a private Slack group, small group accountabiity and more.
If you enjoy my content, have attended a free workshop, or simply want to do something nice, feel free to buy me a coffee (or glass or two of wine).
Why does my LinkedIn bio feel generic even when I keep rewriting it?
Because rearranging the same handful of buzzwords (“strategic,” “passionate,” “innovative”) doesn’t make your bio clearer — it just scatters the leaves. Your bio sticks when it’s rooted in your actual personality, not in recycled corporate fluff.
How do I write a LinkedIn bio that sounds like me and not everyone else?
Start with authenticity, not adjectives. Identify what you value, how you show up, and what makes your approach different. When your message grows from who you are, it takes hold and grabs attention.
What’s the point of updating my LinkedIn bio if nothing seems to “stick”?
If your updates feel pointless, you might be doing the leaf-blower shuffle: moving words around without adding meaning. The fix is grounding your bio in a clear, human message — one people can actually connect to. That’s when it sticks.
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